BlueAvocado Brings More "Green" to Texas
Lifestyle Products Company Triples Sales in 2009; Introduces Holiday Line of Reusable Grocery Bags
Austin, TX (PRWEB) November 3, 2009 -- BlueAvocado®, a "green" lifestyle products company, today announced it has nearly tripled sales in 2009. With its roots in Texas, BlueAvocado has grown from just a seed of an idea to a rapidly expanding business in just one year. National retailers including Amazon.com, HEB, Home Shopping Network, Nieman Marcus and Whole Foods Market in addition to more than 300 specialty grocers and boutiques have added BlueAvocado to their portfolio of green lifestyle products. In addition, Sur La Table will be debuting BlueAvocado's new Holiday line in its 76 stores nationwide including Austin, Dallas and Houston.
BlueAvocado's new line of gro-paks are made with greater recycled material and offer consumers more functionality in new fashionable colors and patterns.
Proving that going green is serious business, BlueAvocado founders launched the country's first reusable grocery system, the gro-pak®, in November 2008 for shoppers seeking greener, more functional and fashionable alternatives to paper and plastic bags. A year later, BlueAvocado is now introducing the Holiday line of gro-paks with greater recycled content, more functionality and new fashionable colors and patterns.
"The uptake of the gro-pak with Texas-based national retailers and even Hollywood A-listers like Jenna Elfman, Kate Winslet and Tina Fey has been extraordinary. Our success story is powered by a lot of hope, sweat and support of Texans and despite the economy, Texas investors, bankers and retailers have backed our vision," said Paige Davis, Chief Inspiration Officer, BlueAvocado. "As a start-up approaching this holiday season, we are grateful to be realizing such success with a platform to not only transform one life, but also start a ripple. Customers love the thoughtfulness of our solution and we continue to innovate with the introduction of our new line of gro-paks bringing more delight to customers with the same great quality."
BlueAvocado's gro-pak is revolutionizing the shopping experience by offering a patent-pending kit-based solution that provides broader functionality like insulation and ventilation, while collapsing back into a main carrying tote for easy storage in a car, briefcase, baby stroller or bike. Machine washable, the system was designed to help the average family meet the needs of a 15 plastic bag a week habit, while avoiding 1,000 plastic bags each year. To inspire behavior change, BlueAvocado partnered with local Green Mountain Energy to introduce a one-of-a kind carbon label, demonstrating for the shopper the CO2 they are avoiding with each use.
"As the first national retailer to ban disposable plastic grocery bags from our stores, Whole Foods Market was excited to partner with BlueAvocado to provide more choice to our shoppers with a next generation reusable bag solution," says Elizabeth Brown, Green Mission Representative, Whole Foods Market Southwest Region. "We are now offering the gro-pak at many of our locations throughout the country including stores in Texas, Louisiana, and Oklahoma. Supporting wise environmental practices is part of our core values and strengthens our commitment to be a leader in environmental stewardship. We are happy to say that with the help of our customers using the gro-pak, we've collectively avoided 2.3 million plastic bags and 113,806 pounds of CO2 emissions in Whole Foods Market nationwide."
BlueAvocado's core vision of eliminating 1 billion plastic bags, millions of pounds of CO2, empowering women entrepreneurs around the world, and inspiring people to take that first step on the green journey is becoming a reality with help from its customers. In just one year, BlueAvocado has:
| | - Avoided 11 million plastic bags from being used; totaling 547,000 pounds of carbon; equivalent to planting 1,416 trees.
- Re-invested in 32 women entrepreneurs via kiva.org.
- Eliminated 647,000 plastic bags through its billion bag pledge campaign (http://www.blueavocado.com/billion).
|
BlueAvocado's gro-pak, including the new Holiday line, is available. Shoppers can order the gro-pak through the company's web site. You can also connect with BlueAvocado on Twitter and Facebook.
About BlueAvocado
A women-owned business launched in November 2008, BlueAvocado is making it easy to "do good and get it done" by offering lifestyle products that inspire people to reduce their carbon footprint in style. The company's first product, the gro-pak®, is the country's first reusable grocery bag system (patent-pending). The six-piece system is designed to avoid 15 plastic bags per trip or 1,000 per year and includes bags for hauling, ventilation, insulation and collapsibility. Made of recycled material, each bag bears an audited carbon footprint label identifying the carbon avoided with each trip. In just six months, BlueAvocado users will avoid 11 million plastic bags and 547,000 pounds of carbon dioxide emissions in the next year (the equivalent to planting 1,416 trees). Do good @ www.blueavocado.com
BlueAvocado® and gro-pak® is a registered trademark of BlueAvocado Co.
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/Q291cC1Db3VwLVNxdWEtQ3Jhcy1Qcm9mLUNvdXAtWmVybw==
|
