PRWeb Success Stories: TopRank
Problem to be addressed: TopRank began using PRWeb in 2001, when the company was founded. PRWeb proved to be a strong alternative to traditional wire services, which can involve high costs for press releases and lacked multimedia and interactive features. Additionally, TopRank’s focus on search engine optimization (SEO) and interactive marketing tactics created a need for a more innovative solution with a broader online reach. The PRWeb solution: TopRank was initially attracted to PRWeb based on their affordable costs and broad online reach. As they became more familiar with the service, they began taking advantage of some of the more advanced features such as anchor text and podcasts. Additionally, the constant release of new and innovative features helped make TopRank one of PRWeb’s most consistent customers.
The Results: TopRank’s clients were impressed with the instant visibility they received in Google and Yahoo! News. Its clients have been repeatedly contacted by journalists researching stories as a result of the high ranking of PRWeb press releases in major search engines and news sites. Additionally, within 1-5 days of publication, its customers typically receive spikes in website traffic and coverage in the blogosphere. Clients who regularly send out PRWeb press releases, have continued to see these benefits long-term. According to TopRank CEO Lee Odden, “Distributing news announcements and promotable content through PRWeb has been an instrumental component of our PR and search engine optimization client programs since 2001, with a direct and measurable impact. PRWeb continues to innovate and provide excellent service at competitive rates which means we'll continue as an enthusiastic advocate and customer for years to come.”About TopRank Online Marketing TopRank Online Marketing is a leading Internet marketing consulting agency trusted by Fortune 500 clients nationwide, offering strategic search marketing, online public relations and social media marketing services. TopRank helps companies increase website traffic, online sales and brand visibility through a holistic combination of consulting, training and implementation services. |
PRWeb continues to innovate and provide excellent service at competitive rates which means we'll continue as an enthusiastic advocate and customer for years to come. 